These days most businesses have a website.

But are you maxmising the value of that site? Are you getting ROI on your digital investment?

If you’re like most small-to-medium businesses, the answer is probably NO.

Here’s a worthwhile exercise. Open up the Google Keyword Tool. Type in the keywords that you think potential customers would most likely use to find a business like yours. Then look at how many searches each month Google has for that term. How many of those people are finding your website when they do a search?

Now open up a Google search page and type those same keywords in. Does your site come up in the first page? In the second page? If it does, congratulate yourself. If it doesn’t – then call us.

Surveys of how people use search engines tell us that about 90% of people never go past the first two pages of results. So if your site isn’t showing up in the top two pages, then you’re probably missing out on lots of new business.

WHY OUR BUSINESS MODEL IS BETTER

Now there are lots of digital agencies out there who will tell you that they can help you improve your Google rank. And they probably can. However they are likely to charge you a lot of money up front before they start work.

At Suave Digital we want to be your business partner. And parters share risk and reward. So our approach to billing our clients is different – we’ll only charge you AFTER we deliver results. We’ll share the risk and share the reward. If we don’t deliver new customers to you, THEN DON’T PAY US.

Sound interesting?

We thought so, too.

If you’d like to know more, call Cameron Reilly on 0400 455 334 or email him at cameron@suave.com.au.

It’s been a mad dash to get everything ready to today’s launch – logos, banners, brochures, websites, etc. The timeline was dictated by our stand at the Brisbane Home Show which opens today. We didn’t want to have our old brand at the home show, so we had to hustle.

After the Cuban Revolution, the Perdomo family moved to the USA. When Nick Perdomo Jr was a man in his 20′s, working as a air traffic controller in Miami, he decided it was time for the family to get back into the cigar business. After spending a few difficult years working from his garage, Nick, with assistance from his father Nick Sr, bought land in Esteli, Nicaragua to grow and cure his own tobacco.

Today the Perdomo operation in Nicaragua employs several thousand people who are proud to produce one of the finest lines of premium cigars in the world.

Watch Nick Perdomo tell a short version of his family’s story below.

The Australian side of the Perdomo story starts with an Australian icon – Rene Rivkin. As we all know, love him or hate him, Rene loved cigars and was rarely seen without one.

Rene Rivkin & Perdomo

When Rene passed away in 2005, his cigar stock was bought by various retailers. One of those cigars eventually found its way into the hands of Brisbane-based entrepreneur Jason Nelson.

“I’d been smoking Cuban cigars for quite a few years and never thought twice about smoking anything else. But the guy I was buying my cigars from in those days said ‘You have to try one of these, they are amazing’. I took his advice and he was right – I’d never had such a smooth, flavourful cigar in my life. So I went back to buy more from him and all he had left was a single box. He explained they were from Rivkin’s estate and unfortunately there was no distributor for Perdomo in Australia.”

Not easily undeterred, Jason went on a global hunt for more Perdomo. He contacted their offices in Miami, Florida, to try to order them directly, only to be told that the Asian distribution rights were held by a company out of Bangkok. So Jason contacted that company and eventually negotiated the exclusive rights to distribute Perdomo cigars in Australia.

Click here to learn more about Perdomo Cigars – exclusively brought to you by Suave Lifestyle Group.