Today we launch Suave! A couple of weeks ago we decided to re-brand our various businesses into a single group. We sat around for a few days, tossing ideas around, but nothing seemed to stick. I’d like to say that we hired a huge international branding agency to help us come up with the right brand but really, a few of us sat around one night in the boss’s office, smoking cigars and drinking scotch until someone blurted out “suave” and we all took to it immediately.

It’s been a mad dash to get everything ready to today’s launch – logos, banners, brochures, websites, etc. The timeline was dictated by our stand at the Brisbane Home Show which opens today. We didn’t want to have our old brand at the home show, so we had to hustle.

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